The work, in numbers.

Not claims. Documented results — across industries, channels, and markets.

Moamen Ghanem has delivered measurable marketing results across B2B SaaS, e-learning, and hospitality — in the UAE, Saudi Arabia, Kuwait, and Egypt.

B2B SAAS · UAE

Ventures Onsite

A strong product. A weak pipeline.

Ventures Onsite had built a solid SaaS product for the construction sector in the UAE. The problem was demand generation — no scalable system for attracting, nurturing, and converting high-quality leads.

PHASE 1

Demand Generation

Google Search Ads on high-intent keywords + LinkedIn thought leadership content.

PHASE 2

Lead Nurturing

UAE Construction Market Report lead magnet + structured nurture sequence + retargeting.

PHASE 3

High-Intent Conversion

Personalized email sequences + search retargeting.

RESULTS
6:1
Marketing ROI
+28%
Revenue Growth
$3.73
LinkedIn CPC
+35%
QoQ Sales
The issue was never the product or the market — it was the absence of a system. Once demand generation, nurture, and conversion were connected and measured, the pipeline became predictable.
E-LEARNING · KUWAIT/KSA

Tadarab

Black Friday is the biggest sales window of the year. Most brands waste it.

Tadarab — an e-learning platform across Kuwait and Saudi Arabia — needed to maximize Black Friday revenue. The challenge: generating the right traffic, with the right message, and converting before the window closed.

PHASE 1

Market Analysis

Audience segmentation and competitive pricing research before the window opened.

PHASE 2

Creative Campaign

Black Friday creative system built around urgency and clear value framing.

PHASE 3

Paid Execution

Coordinated Google + Meta campaigns optimized for revenue, not clicks.

PHASE 4

SEO Optimization

Landing pages and category content tuned to capture organic demand spikes.

RESULTS
+28%
Sales Value
+21%
Conversion Rate
+32%
Meta Sales
+250%
Organic Traffic
Performance campaigns fail when teams optimize for clicks instead of revenue. This worked because every channel and creative decision was connected to one outcome: sales.
HOSPITALITY · RIYADH

Mövenpick FEZ Restaurant Launch

A new restaurant. Zero brand awareness. One opening night to get it right.

FEZ is a Moroccan dining destination inside Mövenpick Hotel Riyadh. Before launch it had no audience and no proof of concept in a competitive market. The goal: 300+ covers on day one and social proof to sustain the first month.

PHASE 1

Pre-Opening

Teaser content and influencer partnerships to build anticipation before launch.

PHASE 2

Opening Activation

Live coverage of opening night to convert anticipation into walk-ins.

PHASE 3

Post-Opening

Guest testimonials and paid social to sustain bookings through the first month.

RESULTS
380
Opening Day Visitors
282K
Impressions
76K
Video Views
8,163
Engagements
2,017
Clicks
Restaurant launches live or die on opening night perception. The opening day number wasn't luck — it was three phases of deliberate sequencing.

Industries I've worked across

SaaSE-learningHospitalityHealthcareRetailB2B ServicesStartups

If your industry isn't listed — ask. Most growth problems look similar across sectors.

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