Marketing strategist. Business consultant. Corporate trainer.

Moamen Ghanem is a marketing strategist and business consultant with over 15 years of experience across six industries and four markets.

I started in marketing before it was mostly digital — and I've watched every major shift since. Social media. Performance marketing. Marketing automation. Now AI. I've built systems through all of it, across industries that don't usually talk to each other: SaaS, hospitality, healthcare, e-learning, retail, B2B services.

What I've learned is that the problems look different on the surface and almost identical underneath. Weak positioning. No measurement infrastructure. Marketing disconnected from revenue. Strategy that lives in a document instead of in the business.

My approach has always been the same: understand the business first. Diagnose honestly. Build systems that work without constant intervention. Stay until the numbers move.

I also co-founded APEX Lab — a strategic growth agency for businesses that need a full team rather than a single consultant.

Brands I've worked with

NovartisAstraZeneca