Client: Movenpick Hotel Riyadh – FEZ Restaurant
Role: Marketing Team Lead (Ntam Marketing Agency)
Objective: Launch FEZ as a premier Moroccan dining destination, build brand awareness, and maximize foot traffic during the launch period.
Project Background
The FEZ Restaurant at Movenpick Hotel Riyadh set out to introduce a high-end Moroccan dining experience to the Saudi market. The mission was to create a memorable brand identity, generate excitement pre-launch, and ensure strong visitor numbers in the first month.
Challenges
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Launch a new brand in a competitive luxury dining market.
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Create significant pre-opening buzz across digital and offline channels.
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Drive immediate foot traffic to secure a successful launch.
Strategy & Execution
Our marketing approach followed three key phases:
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Pre-Opening (Teasing & Revealing Campaign)
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Rolled out a teaser campaign featuring curated social media posts, influencer collaborations, and storytelling content.
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Built anticipation ahead of launch day through engaging visuals and cultural narratives.
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Opening Activation
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Managed real-time coverage of the launch event across platforms.
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Partnered with influencers and utilized on-site engagement tactics to maximize buzz.
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Post-Opening (Experience Highlights)
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Focused on experience-driven storytelling through customer testimonials and behind-the-scenes content.
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Launched targeted digital ads to sustain momentum and reach new audiences.
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Results
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👥 Opening Day Visitors: 480 guests
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📊 Social Media Impressions: 292,713+
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💬 Engagements: 11,163 (likes, shares, comments)
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🎥 Video Views: 76,094
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🔗 Direct Clicks: 3,017 to booking & menu pages
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